See what past course participants say!

Sarah and the program asked the tough/right questions and gave me an opportunity to lay a foundation I think I could honestly build any business on. This is crucial for someone like me who tends to shift gears quite a bit. Most importantly, the program taught me how to focus and determine where my time is best spent, yes. But also taught me that it's ok to switch gears with the right "toolbox".

— Shannon Byrne, The Process Podcast

I was looking to gain a better understanding of my business and the market, both customers and competitors. I began it as a side gig, without much forethought or insight. Sarah’s course offered the bedrock and environment in which to step back, evaluate, and adjust.

The tools and techniques in this course helped me polish existing systems and establish new ones to increase productivity and cultivate balance. Before the course, I felt like a seed in the wind of my business. Since working with Sarah, I feel rooted and able to flourish.

Working with Sarah was like slipping into a warm bath. I felt enveloped by her guidance and support throughout the course.

Her thoughtful feedback, both written and spoken, always left me energized and inspired. Sarah nurtures a beautiful balance in her course: enough structure and management to give clients direction, peppered with the kindhearted flexibility of a dear friend. Her assignments are compelling and unequivocal, yet universally relevant and beneficial to any small business.

— Madeleine Boga, Feildery.com @thefeildery


The course materials were presented in a really accessible way—

it was a wonderful mix of your research and the interpretation of that research (written in your own voice). It made the materials feel relatable. The lead-ins to the assignments were helpful as well, *especially* when you provided your own examples as a way to guide me through and learn how to complete the assignment

— Zinzi Edmundson, Knit Wit Magazine


Sarah helped me to outline my goals for the future of my business and then break them down into actionable steps. She helped me set up systems for growth in my business so I'm prepared to take things to the next level. I feel a lot less scattered and more able to organize my work and production capabilities in my business. I feel so much more secure in my role as a biz lady after taking the A&O course!

Sarah is so easy to talk to and supportive, I'm so grateful for her belief in me and my business and her creation of a community of other small business owners.

I loved being able to chat with other women creatives going through similar struggles and discussing the material together in our biweekly calls. Sarah answered emails quickly and thoughtfully, but also sets up expectations of healthy boundaries between business and personal time (that we can all learn from!!). I highly recommend working with Sarah if you're serious about wanting to grow your creative small business and work with someone who can help direct you to success.

— Meghan Navoy, awoolstory.com @awhoolstory


She proved a devoted advocate for my business and held me accountable when I needed an extra push. Her insights, direction, and encouragement were incredibly helpful, and I am still plucking gems from our discussion notes. Her breadth of experience includes working with creatives businesses, which is also why I was excited to work with her.

If you are launching your first business or trying to reach new heights with an existing endeavor, I wholeheartedly recommend working with Sarah.

— Venessa Rosely, studiorosely.com @studiorosely