Meet the Facilitators — Summer 2018

We are so thrilled to introduce our Summer 2018 Facilitators. Each is a program alumnus and a small business owner. Check out their businesses, motivations, and testimonials. 

Brittany Luby

Brittany Luby is the owner & art director of Hey Ma Goods Co., an inspired and intersectional apparel and accents brand from Oakland, Calif. She is an East Coast transplant by way of Trinidadian parents and happy to call California home. Her business was born out of a combination of circumstances: the need to create with her own hands, a playful passion for design + curation, and a desire to take control of her future. 

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Her notes about the program:

Working with Sarah was the investment I needed not only for my business but for myself. A&O's approach to meet you where you are and to encourage strategic thinking while dreaming big is the perfect way to tease out those shoot-for-the-stars goals and to achieve them while growing big time. In the simplest terms, Sarah teaches you how to till your own garden. With consistent time and care, it's impossible not to see the buds blossom and bloom.

Shannon Byrne

Shannon is a writer, marketer, podcast producer, editorial director, and music curator. With a decade of professional experience, she helps people, brands, and publications connect with their audiences through storytelling and strategy. She works across a variety of industries with a passion for working with brands that promote environmental sustainability. Her portfolio can be found here.

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She has a podcast called The Process - an interview series exploring the process of survival as a creative. Folks from a variety of fields share their experiences with money, mental health, relationships, the media, marketing, and the process of making. She's also the founder of A Song A Day, a community of volunteer curators who sent hand-picked songs to thousands of inboxes across the globe for three years. In that time, she also produced a series of concerts benefiting Planned Parenthood, ACLU, and Arts for LA.

When not working on various projects, she can be found traveling, exploring, hiking, attending concerts, or reading books about 1960s counterculture.

Kate Kellman

Kate is the co-founder of Of Note Stationers, a paper goods and bespoke design company that encourages mindful connection. She is also a coordinator and collaborator for Freelance Wisdom, which is how she found her way to being a member of the first-ever Anchor & Orbit 4-month program.

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This program convinced her that Of Note's success comes from clearly setting goals, backward planning to meet those goals, and creating systems to execute, track, and analyze those goals. She is looking forward to spreading the wealth of Anchor & Orbit's materials to this next class and is excited to offer insights from her product based business.

Devin Kate Pope

Devin is the founder of Kindred Word, a writing and content direction studio for people who want to build their business through storytelling. With a background in journalism and a penchant for writing poetry, Devin brings an eye for telling stories with neither cliche nor boredom in sight.


Her specialties include writing ebooks and courses, and journalistic-style articles. Devin is thrilled to be facilitating the A&O program because she believes in it wholeheartedly -- taking the program last year lead her to a new level of understanding and loving her business.

Claire Seizovic

Claire is a Tucson-based creative strategist, brand specialist, and experience designer who connects people to brands and each other. She co-founded CULTIVATE Tucson, a collective that builds pop-up events to share emerging talent and spaces; introduce small businesses and nonprofits to each other, and create a collaborative environment for the community.

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Throughout all of her work, she bridges the gap between design & experiences and brings innovative collaborations to life. When she’s not designing brands and experiences, she plays violin in the Southern Arizona Symphony, explores the Sonoran desert with her fiancé, and learns all she can about art crime and cultural heritage protection.

I can’t say enough good things about this program; it’s such a breath of fresh air! I’m facilitating because I see the goal-oriented and systems-building work in this course as instrumental for any business looking to level up, and I want to help other business owners work through it all.

I love how the approachable and actionable tactics and processes learned here can be applied to a business at any stage. My business (and life) have honestly changed so much with the mindset shifts learned in this program through the guidance of Sarah’s resources and expertise. I really look forward to walking other business owners through these tactics for re-focusing and grounding their business, and truly putting the fun back into it all.

A Resource Library

Stepping out of the noise:

Solutions to ease the pain points of a business owner and modern professional do exist. Apps, bots, software, courses, lectures, video series, articles, and more. Abundance has its curses, though, and a segment of people are too busy to scour the internet as well as too curious to let someone else take care of it. They want and need a concise, straightforward, tailored, reliable and actionable set of resources from credible experts. There are books, of course, thousands of books in the world, but what this group wants is answers, solutions, and systems they can build off of now.

An over-abundance of resources isn't the only challenge. Finding an ebook or course online is easy,  but because of the (successful and good) strategies, most of the content, positioned as a resource, is marketing and funnels to sell a more expensive product. We see a hole in the marketplace for informed, straightforward, and concise solutions -- without an upsell looming in the future.

One person writes most ebooks, courses, and articles out there. We treat our resources differently, with careful editing, strategic refining, and challenging of assumptions. Instead of one expert writing a book and sending it off to a copyeditor who has no say in the content, our authors talk at length with our strategists, editor, and designer, to fully expand (or reign in) the resource and add multidimensional opinions. We believe that many brains are better than one.

The guiding beacon for our resources is this trio: thought, action, change. Anchor & Orbit has built its reputation on the fact that there can’t be one of the three without the other. Through this commitment, A&O’s reputation has stayed free from BS, steeped in vision, planning, and making sh*t happen. This resource library will feel the same way.

Meet our first resource:

It’s natural that since Sarah started this project by answering her desire to deeply process her work that her resource is the first we publish. Her Guide, Achieving Your Goals: Understand, Create, & Maintain, takes the reader through goal uncovering, analysis, and thoughtful questions, to organizing a path to better work. Expect meticulous research, author reflections, and assignments designed to jumpstart the reader into action by setting up their long-term systems.

Another resource is about how to build (and maintain) a writing habit as a business owner. In this one you’ll learn how to take consistent, small action and identify yourself as a writer (or not!) You’ll also discover ways to ask for help in your writing process and begin building your writing community.

A third resource is advice and strategies for designers whose integrity is being challenged by clients who might want them to copy something off Pinterest. The author dives into her experiences communicating with clients and shares widely applicable lessons. Remember this resource when you’re feeling stagnant because it includes design and creativity warm-ups to help get you unstuck.

With all of our resources, the reader joins our community forum for three months so they can ask questions and interact with the authors and other readers.

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Quiet The Noise

I've been thinking about my contribution to the Internet. The place of endless information — distracting and enlightening.

  1. The information superhighway bridges the gap between worlds with news and global connection.
  2. The information superhighway filled with distractions.  

I hear about the stress of daily derailment. Along with productivity, it is the struggle to maintain the inner voice that hurts a business owner most. The company and the person running it can be confused as the same entity, and are required to have a (seemingly) perfect online persona. Along with that pressure, the distraction of competition and the pressure they feel to compete can be debilitating.

If the internet has opened up the doors to businesses, how do we continue to use it while not getting wrapped up in the mess of it all?

Marketing (It works. It’s hard.): Telling people who you are, what you do, and how to get what you're selling. But this is how we got  into this mess in the first place. Technology we didn’t understand, rules we make up as we go, and a target market that seems to shift constantly.  

Find your story: Not just a "who are you" in general, but also your story this week, or this month. The overall brand story gets old. Involve yourself in a project, get comfortable with your products, new and old, and tell a real story that your customers and clients what to follow. A safe assumption, instead of the usual one, is that you're not repeating yourself and people do want to know what you're working on.

— Mine is a quiet, concentrated participation. It has not much to do with an algorithm and a lot to do with my people and their needs. I believe in deep human connection. I believe in tribes. And I believe in doing what feels right for you, your time, your people, and your business.

Find your customer: Speaking of your people, what does your client want and what are you doing to capture them? Create an ideal customer profile with a few variations. What do you want them to know and how do you think they'd like to be reached?

— The business owners I work with are already overwhelmed. They're tight on time and I never want to be an added distraction. I want to limit my contribution to the noise and provide meaningful content.

Find your fun: I say this a lot, maybe every time I write something new, but (like I said above) repeating important information never hurts. Life is too short, and business is too hard to not have fun with it.

— Breaking the mold is fun for me. I've never been a straight and narrow person, and I love the idea that I am going against the typical social media strategy and finding a path that feels authentic and new.

Here is the plan, for now:

12-9 photos a month. That's it.

I will plan my story with strategy. I will give a big picture, portfolio feeling with more information in the comments if it works.  I will have to work hard, which is great. Protecting my community from more noise, which is what they need most, the people I want to work with will come.

But, What's a Vision?

... and how do you expand it?

A business’ vision gets lost. You get caught up in a daily routine, your business it takes up all of your energy, and now you’re too busy (or tired) to step away to see the big picture. Slowing down the daily grind can feel impossible. 

When I “expand the vision” I go back to the very beginning of the concept to explore how you got here to uncover the spark that opened the doors. I like to understand your strengths and what makes you tick so we can work on getting back to what made the leap in the first place.

Vision is a silly word. So is Brand. They’re both terms that sum up how you’d like to be seen and the path you’re meant to take. The merit of those terms is the shortcut - broad guidelines, or keywords, that are supposed to help you focus on the goals your company has committed to. 

Shortcuts, without an understanding of depth, are overwhelming and leave you with questions like: How does everyone else have this “vision” and I’m struggling just to start

Shortcuts are helpful when you’ve seen what the longer path has to offer. So it takes you 15 fewer minutes to get to work, but those extra fifteen minutes could be a more beautiful route or give you more time to digest your favorite podcast. It’s worth taking a long way until the shortcut has substance.