Social justice and community engagement.
Is it a faux pax to connect the efforts of a social movement campaign to use to our benefit in the product & sales sphere? I believe in brands that have depth.
A past of hard work, education ... depth. You can come across a number of brands and people who have the right logo or the right photographer, but are they able to deliver? Does their brand have a depth to withstand growth and sustain itself?
Quoting this beautiful article: