What is the program, anyway?

A few things you should know about us and the Business Foundations Program:

  1. We don’t do “sales” — you won’t find us doing “free webinars,” nor are there discount incentives, or false deadlines. We’re a no-BS type of crew. We KNOW the work we do works so we don’t need tricks or gimmicks or formulas. If what we say resonates, we’d love to explore that with you.  

  2. We don’t have all the answers and this isn’t a silver bullet — this program was built around experience with hundreds of businesses and a one-on-one support system to tailor the program to support each participant.

  3. This program is not for everyone and there is an application for a reason — the process helps us figure out if you are a good fit for us. After the application is complete, Sarah (our founder) will schedule a call so you can talk about what you’re facing and she can explain the program in its entirety.

  4. We coach not cheerlead — we want to you achieve your goals so we create a game plan with a clear finish line. We’ll pick you up when you fall, but you’re in charge of your destiny.

I decided to join the program—quite honestly—before I was ready, but I knew that this was the kind of work I needed to be doing if I was going to position my business to truly grow. It was an absolutely necessary investment that has allowed my reality to consistently scale toward my vision.

We’ve written a few posts with brief information about the program. Including …

Some logistics:

  • The next cohort begins Monday, November 5th

  • Applications close Monday October 15th — the application is not binding! We just want to get to know you.

  • Once you apply, we will set up a one-on-one

The course materials were presented in a really accessible way—it was a wonderful mix of your research and the interpretation of that research (written in your own voice). It made the materials feel relatable. The lead-ins to the assignments were helpful as well, *especially* when you provided your own examples as a way to guide me through and learn how to complete the assignment.
— ZINZI EDMUNDSON, KNIT WIT MAGAZINE

Your Investment Includes

  • A dedicated facilitator

  • 6-months of resources to guide our conversations

  • 6-months of assignments to solidify all subjects

  • Encouragement to find a “special project” to work on with our guidance

  • Bi-weekly workshop and digital co-working hours with facilitators

  • Five hour-long, one-on-one sessions with your facilitator (these are essential to your success)


Meet The Facilitator: Sarah Schulweis

What are your favorite parts of the program? This isn’t a “part” of the program, but the result of it -- I LOVE the epiphanies! I love to see the light bulb turn on in someone’s mind at the exact moment when it all comes together and they have a moment of clarity. Read more from Sarah.


Want more info NOW!? Ok ok! Here ya go! Ready to go? Fill out the application now.

Schedule & Goal Planning & Systems

We heart planning—

The first few weeks cover key components of the program with introduction journals, uncovering your current daily/weekly/monthly schedule & tasks. This is the first “what’s really happening” for you. It gives us peek into your real life. When we know what you’re up against, we can know more about how to help you.

Next, you’ll fill out the discovery docs, which leads to working on your BIG goal planning docs. The systems section shows up at the end, but it’s worth mentioning here that throughout the program we are working on the systems for your business. It’s hard work that takes time!

As you’re working on these first sections, you’ll have opportunities to engage with your facilitators during your “workshop” hours and have your first (or second) one-on-one call.

Sarah helped me to outline my goals for the future of my business and then break them down into actionable steps. ... I feel so much more secure in my role as a biz lady after taking the A&O course!
— Meghan Navoy, AWOOLSTORY.COM @AWHOOLSTORY

Meet The Facilitator: Devin Pope

What are your favorite parts of the program? The Discovery section will always have a special place in my heart because that’s where I was able to get things out of my head and start to make sense of them. My secret favorite part of the program is that the assignments keep growing with me. There is never “done forever,” and I love that. I might get my competitive analysis done to a point that serves me well, but then a month or two later I can go back in and add to it and make new discoveries. Read more from Devin.


Want more info NOW!? Ok ok! Here ya go! Ready to go? Fill out the application now.