Facilitator Profile: Julia Somers
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What do you do? (The brief version)
I’m an eCommerce consultant based in Los Angeles. I love helping small businesses grow their online platforms through strategic editorial direction and email marketing.
Do you have any words of advice or encouragement for people considering joining the program?
Don’t be afraid to invest the time and energy in yourself and your business! You and your business are worth the reflection, planning, attention and strategy that the program provides. If you’re really on the fence, read the testimonials, fill out the application (it’s non-binding!) and schedule the intro call with Sarah to discuss whether you’d be a good fit. Your future self with thank you.
Why were you initially drawn toward the A&O Program? (As a participant)
I first learned about Sarah and A&O through the Have Company podcast. I related so much to Sarah’s story and connected with her humor and humility right away. When I came across the Program, pretty instantly I knew that here was a course I would really benefit from.
Don’t be afraid to invest the time and energy in yourself and your business! You and your business are worth the reflection, planning, attention and strategy that the program provides.
At the time, I was running myself ragged juggling 5 different clients with no systems, boundaries or structure in place. I was unsure of what to charge for my services and of what to call myself or my business. I knew I wanted to work with small, independent businesses who were committed to making products locally and with integrity but didn’t really know my next steps or how to carve out a sustainable future for myself.
After a few emails with Sarah, I booked my intro call. She was so kind and warm of the phone and reassured me that even though I felt like I didn’t technically have a business yet, the Program would beneficial in laying out a solid foundation for when the clarity came. She was 100% right.
What are your favorite parts of the program?
Everything! Haha - really though. It’s a complete foundation for any small business or freelancer. When I took the course, the initial Discovery writing assignments, Ideal Weekly Schedule, and Cash Flow were my favorites to work through and look at - it felt so empowering to look at everything objectively with my facilitators and make a plan that felt sustainable and realistic.
I was unsure of what to charge for my services and of what to call myself or my business.
In the year since taking the course, I still regularly go back to Ideal Weekly Schedule and Cash Flow whenever I feel like I need make a pivot with a client or with pricing.
